Magazine article Parks & Recreation

Briefly Noted

Magazine article Parks & Recreation

Briefly Noted

Article excerpt

* Marketing gurus, save the date - the 2014 Brand+Aid Marketing & Social Media Conference is set for January 22--23 in Grand Prairie, Texas. The event features presenta- tions by nine seasoned marketing professionals, who will share in- sights to help even the most expe- rienced marketing professionals in the industry. The two-day event will offer targeted strategies specifical- ly aimed at public park and recre- ation organizations and the people who sing their praises. To register or learn more, visit www.brandaidcon ference.com.

* Ready access to parks and outdoor recreation opportunities is making a big difference in the economic via- bility of several western states. Col- orado, Montana and Utah, to name but a few, have enjoyed an entrepre- neurial boom in sectors like ener- gy, technology and finance during the past 40 years. Influential CEOs aren't shy about pointing to those areas' natural assets as major de- ciding factors in deciding where to establish or relocate their businesses. "Like many other folks starting and growing businesses in Colorado in other sectors of the economy such as technology and innovation, I have chosen to locate my business here because of the access to our beauti- ful mountains, streams and quality of life," said Greg Heil, founder and CEO of Encoding.com, in a recent interview with CQ Roll Call.

* In Kansas, Lawrence-Douglas County is taking an active role in the health and wellness of visitors to its city-owned recreation facilities. Municipal leaders have introduced new nutrition standards that must be achieved by any food or beverage pro- vider that wishes to contract with the county. This fall, officials announced the requirement that at least half of all offered concessions be acceptably low in calories, fat and sugar content. Concessions operators must also offer at least one fresh fruit or vegetable and healthy beverages like water, fat-free milk or 100 percent fruit or vegetable juices. Additionally, those healthy op- tions must be comparably priced to their less-healthy counterparts.

* Members of the DeSoto, Texas, Parks and Recreation Department are enjoying a nice pat on the back for their innovative programming offer- ings. The group received the 2013 Ex- cellence in Programming Award from the Texas Recreation and Parks Soci- ety in recognition of DeSoto's annual Fro Fest. The accolade is awarded to an ongoing program that has been of- fered for two or more years. Fro Fest is a joint venture between the city's Parks and Recreation Department and Nappiology Inc., which promotes African-American heritage, natu- ral hair, and physical and emotional health. The popular Fro Fest features a 5K walk, nutrition classes, and ex- ercise and wellness demonstrations, and it has drawn more than 1,200 par- ticipants in the past, according to city officials.

* The November issue of Parks & Rec- reation examined the many problems parks experience with nuisance wildlife, and employees at River- side, California's Riverwalk Park are getting a firsthand taste of this issue as they attempt to repair dam- age from a herd of feral pigs. The unwelcome porcine visitors caused thousands of dollars in damages this October as they tore up green spaces in search of grubs and other snacks. Park staff said it will take some time to restore the usually lush lawns to their former glory. In the meantime, they've appealed to the California Department of Fish and Wildlife for permits to allow trapping and bow hunting of the pigs, as well as examined options to erect protective fencing around the most vulnerable park lands. …

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