Magazine article Variety

New Leader Opens DIGITAL DOORS

Magazine article Variety

New Leader Opens DIGITAL DOORS

Article excerpt

The appointment of TV host I ' and journalist Isabelle GiorI I to succeed Regine I Hatchondo as managing M director of Unifrance, the promotion agency for French cinema outside Gaul, has come with a whiff of controversy.

Some have said that she lacks a background in financing and international sales. Others have defended Giordano, based on her knowledge of the industry and her 20 years as a host and producer of programs about French movies.

Since September, Giordano has worked hand-in-hand with Unifrance prexy Jean-Paul Salome, a film director (whose latest project, "Je fais le mort," was just released in Gaul) and former prexy of ARP (the guild of authors, directors and producers).

"It's still too early to comment on (Giordano's) accomplishments but she has the advantage of being diplomatic, pragmatic and open-minded," says Gaumont Inti, boss Cecile Gaget, who adds: "Giordano and Salome form a complementary duo. Salome masters all the industry topics thanks to his run as president of ARP, and Giordano is well-connected with producers, filmmakers and talent due to her background in journalism. …

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