Magazine article Screen International

Ad Vitam Acquires Difret

Magazine article Screen International

Ad Vitam Acquires Difret

Article excerpt

EXCLUSIVE: French distribution company picks up world rights, excluding North America.

French distribution company Ad Vitam has snapped up world rights excluding North America on the film Difret by Ethiopian filmmaker Zeresenay Berhane Mehari.

Produced by Mehret Mandefro and executive produced by Angelina Jolie, the film won the Audience Award in the World Cinema Dramatic Competition in Sundance and will premiere in the Panorama section of the Berlinale.

World sales will be handled by Films Distribution's Berlin-based sister company Films Boutique.

Ad Vitam's partner and head of acquisition, Gregory Gajos negotiated the deal with UTA's independent Film Group.

"We totally fell in love with Difret. The film is a very touching pic and reaches to speak about the important topic of women's rights in Africa but always staying on the moving side focusing on its characters and their feelings," Gregory Gajos told ScreenDaily. …

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