Magazine article Screen International

Gallimard Launches Adaptation Drive

Magazine article Screen International

Gallimard Launches Adaptation Drive

Article excerpt

Publishing house to launch book pitching event Shoot the Book at Cannes.

French publishing house Gallimard has launched a drive to ramp up its adaptation rights business both at home and abroad.

"We're already very active but we want to becoming even more proactive in terms of presenting our catalogue to producers," said Frédérique Massart, director of Gallimard's audiovisual department, told ScreenDaily.

Recent adaptations from the Gallimard catalogue include Norwegian Joachim's Trier's Oslo, August 31st, based on Drieu La Rochelle's tale of an ex-junkie Feu Follet, and Korean Bong Joon Ho's post-apocalyptic ice age tale Snowpiercer, which was adapted from Jean-Marc Rochette and Benjamin Legrand's graphic novel Transperceneige, originally published by Gallimard subsidiary Castermann.

As part of the drive the company and its subsidiary labels Mercure, Castermann, Futuropolis and Flammarion were out in force at Ile de France Film Commission's Location Expo in Paris on Thursday with a new pitching event, called One Book, One Place, revolving around works set in a specific, real-life location.

The publisher will join forces with the commission again alongside the Society of French Language Publishers (SCELF) at the Cannes Film Festival in May for a new pitching session called Shoot the Book aimed at international producers.

"It will consist of English-language pitches on a series of works selected by professional jury. The publishers have already submitted potential works and we're in the process of making the final selection," Massart said.

SCELF already organises an annual adaptation rights market during the Paris Salon du Livre every March, attended by some 200, mainly French, producers. This year's edition will take place on March 21.

"International producers are welcome at the Salon du Livre event but very few make it... we thought it would make more sense to seek out the producers at Cannes," said Massart.

At Thursday's One Book, One Place event Gallimard presented 12 recent and upcoming books it felt had strong adaptation potential.

Each literary work was presented by the writer or publisher in a 10-minute pitch followed by a brief presentation by the agency responsible for handling shooting permits at the book's location. …

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