Magazine article Screen International

Nordisk Launches Distribution Initiatives

Magazine article Screen International

Nordisk Launches Distribution Initiatives

Article excerpt

Budget boost of $600,000 covers digital distribution and more.

Nordisk Film & TV Fond has launched four new distribution support projects with an extra budget of around $600,000 (NOK3.5m) for a trial period of one year.

The focus is on supporting Nordic distributors, developing marketing experts and Nordic film roadshows for exhibitors, initiatives specifically designed to improve the circulation of Nordic films across the region and to respond to the fast changing nature of distribution in the digital world.

These new measures are the result of a review of the Fund's overall Distribution Support and consultations with the industry.

They come on top of the existing two distribution schemes: the Single Distribution Support - with a budget of $600,000 (NOK3.5m) per year - and Nordic High Five slate support.

Petri Kemppinen, CEO of Nordisk Film & TV Fond said: "The Fund is doubling its support for distribution and clearly demonstrates its desire to adapt to the rapid changes in the market.

"As a pan-Nordic funding body, our responsibility is to boost audience choice and availability of Nordic films across platforms and national borders in the Nordic region."

The four new distribution initiatives are:

Digital Distribution Support

The aim of the new strategic programme is to improve the circulation of Nordic Films by reaching audiences through different platforms.

The films supported can run on digital platforms (VoD, mobile phones etc) that serve either as an addition to, or as an alternative to the traditional cinema release and broadcast television.

Candidates must have rights to the Nordic films for which they are applying and a detailed release plan on digital platforms. The budget for the one year trial period of the Digital Distribution Support is $330,000 (NOK2m). The support is not subject to reimbursement. …

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