Magazine article Screen International

MyFrenchFilmFestival Hits Record 4m

Magazine article Screen International

MyFrenchFilmFestival Hits Record 4m

Article excerpt

Chinese platforms Youku and Tudou registered 3.5m screenings for the online film festival.

The fourth edition of Unifrance's MyFrenchFilmFestival.com -- running Jan 17 to Feb 17 -- more than quadrupled its viewing figures this year.

French cinema export agency Unifrance, which organises the event, reported that the online film festival generated 4 million screenings, against 750,000 in 2013 and 1.3m in 2012.

The month-long initiative - featuring 10 features and 10 shorts which have not been widely sold internationally - ran on 20 partner platforms as well as the dedicated MyFrenchFilmFestival site, which attracted some 100,000 subscribers this year.

The leap in hits was due in large part to increased viewing in China where online platforms Youku and Tudou reported 3.5m screenings for the event between them.

A surprise drop in MyFrenchFilmFestival.com viewings last year was pinned at the time to ownership changes at Youku just before the 2013 edition which had resulted in less visibility on the site.

Unifrance noted that short film In Seventh Heaven (7ème ciel), about a homophobic man coming to terms with his homosexuality, clocked up 2.5m screenings alone. Alice Winocour's period 19th century period drama Augustine generated 350,000 viewings in China. …

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