Magazine article Screen International

Relativity, Europacorp Launch JV

Magazine article Screen International

Relativity, Europacorp Launch JV

Article excerpt

EuropaCorp has committed around $130m to form a joint marketing and distribution venture with longtime partner Relativity that uses the latter's infrastructure and gives it the ability to directly distribute in the US.

The entity will distribute the respective feature slates of Relativity and EuropaCorp in the US. EuropaCorp is buying a 50% stake in the venture and is expected to pay the $130m over six years.

The deal enables Relativity to grow its production ambitions, building on the parties' existing co-production partnership and granting each company the opportunity to co-produce and co-finance each other's future films.

Relativity president Tucker Tooley and Europacorp CEO Christophe Lambert will oversee the joint venture.

"We are excited to expand our successful relationship with EuropaCorp through the formation of this joint venture," said Relativity CEO Ryan Kavanaugh

"In partnership with EuropaCorp, we will be able to more fully utilise the strength of our distribution and marketing abilities, even as we continue to expand our own film production. …

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