Magazine article Screen International

Spider-Man Joins Piracy Campaign

Magazine article Screen International

Spider-Man Joins Piracy Campaign

Article excerpt

Director Marc Webb backs UK anti-piracy campaign as new Spider-Man trailer is released in line with the initiative.

The Amazing Spider-Man 2 is the latest feature to join the Moments Worth Paying For campaign, run by the Industry Trust for IP Awareness in its ongoing battle against piracy.

A 35-second trailer, featuring exclusive footage from the upcoming action film, includes a call to visit FindAnyFilms.com, a website that directs users to legal downloads of movies.

The trailer will be shown in cinemas from Feb 28 through Sony Pictures Releasing UK, marking its first such involvement in the Moments Worth Paying For initiative, and the Industry Trust will also push the campaign through digital, PR, social media and outdoor.

Peter Taylor, MD of Sony Pictures Releasing UK, said: "We have been working with the Industry Trust since it was created - almost ten years ago. …

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