Magazine article Screen International

Event Cinema Up 50% at Vue

Magazine article Screen International

Event Cinema Up 50% at Vue

Article excerpt

Vue Entertainment reports 50% increase in number of people attending event cinema screenings and expects this to double in 2014.

Exhibitor Vue Entertainment has reported record numbers of people attending its event cinema screenings with a 50% increase in 2013. The multiplex cinema chain stated that it expected the demand for opera, ballet, theatre, music and sporting event screenings to continue, with the number of admittances projected to double this year.

Vue CEO Tim Richards said demand for event cinema screenings had "increased significantly" in recent years and that it had "invested heavily" in its 83 cinemas around the UK to provide access to event cinema screenings.

The most successful event cinema screening to date was the one-off 50th Anniversary episode of Doctor Who, The Day of the Doctor in November 2013, which took $2.3m in a single night despite being simultaneously broadcast for free on BBC1. The episode took $10m worldwide from 650 cinemas (Nov 23-25) and claimed a Guinness world record as "the world's largest ever simulcast of a TV drama", reaching 94 countries. …

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