Magazine article Screen International

BFI Names Marketing Director

Magazine article Screen International

BFI Names Marketing Director

Article excerpt

Richard Shaw appointed BFI director of marketing, communications and audiences.

The BFI has appointed former Lion Television executive Richard Shaw as director of marketing, communications and audiences, the position vacated by Chris Travers in February.

Joining the BFI in late April, Shaw will lead customer and communications strategy across the BFI's operations, encompassing venues (BFI Southbank and BFI IMAX), DVD label, theatrical distribution, festivals, including the BFI London Film Festival, BFI National Archive, Sight & Sound and BFI Lottery Film Funding.

He will oversee a team of around 70 employees responsible for marketing, public affairs, communications, sales and audience development.

Shaw has been executive producer and head of development at factual indie Lion Television since 2002. While there he worked on programmes including The Big Read: Battle of the Books, Disappearing Britain and Secrets of a Suffragette. …

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