Magazine article Screen International

iD - Interactive Dimension Heads for CinemaCon

Magazine article Screen International

iD - Interactive Dimension Heads for CinemaCon

Article excerpt

Interactive group gaming company Audience Entertainment and global digital cinema company Barco have announced a new interactive technology platform for filmgoers.

The partners said iD builds on digital projection and 3D technology to create a cinema environment allowing filmgoers to physically connect and control content on the screen.

The invention will enable a two-way dialogue with the screen through group motion and sound as the audience works as a team to influence and determine the outcome of the stories in front of them.

"As the digitisation of cinema nears completion we are left looking for what is next," said Audience Entertainment founder and CEO Barry Grieff.

"What will make the cinema the entertainment destination for the 21st Century consumer? At Audience Entertainment we see ourselves as the enablers of a new interactive dimension to big screen content and stories. …

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