Magazine article HRMagazine

Benefits Underused to Recruit and Retain, SHRM Finds

Magazine article HRMagazine

Benefits Underused to Recruit and Retain, SHRM Finds

Article excerpt

Only a quarter of organizations use their workplace benefits program to help recruit employees, according to survey findings released by the Society for Human Resource Management (SHRM) in December 2013. And fewer than one in five highlight the value of their workplace benefits to retain current employees.

While half of those surveyed indicate that they are having difficulty recruiting highly skilled employees, only 30 percent are leveraging their benefits program to close the deal with these in-demand workers. Even fewer trumpet their benefits' appeal to retain highly skilled employees.

Among the organizations that do stress their benefits to recruit and retain, health care and retirement savings remain the top two benefits touted, as in previous years. On the heels of these are leave benefits and professional and career development opportunities.

"Considering that wage growth has been very weak in the post-recession economy, HR professionals frequently cannot use higher salaries as a draw for attracting and keeping talent," said Joseph Coombs, SHRM's senior analyst for workforce trends. …

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