Magazine article Screen International

Sky Enters DVD Market

Magazine article Screen International

Sky Enters DVD Market

Article excerpt

Sky reveals details of Buy & Keep service, including postal service, price-points.

Sky is to send customers DVD copies of films they purchase digitally through its new Buy & Keep service, the extension of its digital rental service Sky Store.

The 'Buy and Keep' service, Sky's answer to Apple's iTunes Store and other online retailers, will launch later this month with around 200 films from studios Fox and Universal, and with Warner Bros' The Hobbit: The Desolation of Smaug.

The broadcaster is in discussion with other studios and indie-majors for additional content.

New releases, some available on the service digitally three months after theatrical release, will cost a hefty £13.99 ($23). Library titles will cost £7.99 ($13).

Those price-points include the postage and packaging costs of the physical DVD, which is due to arrive within days. …

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