Magazine article HRMagazine

Brazilian HR Leaders Share Vision for the Profession

Magazine article HRMagazine

Brazilian HR Leaders Share Vision for the Profession

Article excerpt

Leaders of ABRH-Nacional, Brazil's largest HR association, visited the Society for Human Resource Management (SHRM) in Alexandria, Va., in late January.

A national confederation of 22 HR state-level associations in Brazil, ABRH-Nacional is a volunteer-driven organization. It organizes Brazil's largest annual HR conference, attracting 3,000-4,000 attendees, and will deliver SHRM certification preparation programs and seminars.

ABRH-Nacional leaders who visited SHRM included Leyla Nascimento, ABRH president and the founder and executive director of Brazil's Instituto Capacitare, a workforce development organization; Elaine Saad, ABRH vice president and country director for YSC Brazil, an assessment, leadership and coaching firm; and Andrea Huggard-Caine, GPHR, HRMP, director of certification and metrics for ABRH and principal of HuggardCaine Consulting. They spoke with SHRM Online about pressing HR challenges in their country:

Saad: Retention is a major challenge. The economy in Brazil is not excellent right now, but it is still strong. People have job opportunities, so a company has to offer more than good compensation or a good work environment to retain talent. …

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