Magazine article Variety

Israeli Duo Game for New Concepts

Magazine article Variety

Israeli Duo Game for New Concepts

Article excerpt

Tal shared and einat shamir were crossing the road together at Mip in Cannes two years ago when they decided it was time to make a change.

They flew back to Israel, quit their jobs and founded the local outlet A Capella, a boutique content management group that has had a string of successes and is now betting that its gameshow format, "The Big Picture," which will be unveiled this week at Mip, will be a hit with buyers.

"We cherry-pick," says Shaked, who for years led Israel's international division at Channel 10. "We work very closely with our creators. Our creators are on the frontlines, we put them there, and we look at things with a very broad perspective - exposing them to the world, and their talent to the world."

One of those creators is Israel magician and mentalist Nimrod Harel, who penned a psychological thriller series for A Capella, "The Believer," which has been sold to Fox Inti. Channels. It was Harel who dreamed up "The Big Picture." The fully interactive program, which shot its pilot last month in Israel but is being peddled only to foreign buyers, asks contestants to identify a series of photographs, while the audience at home plays along via an app and also has a shot at taking home half of the $1 million prize. …

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