Magazine article Variety

'Ellen' May Be the Talker to Beat

Magazine article Variety

'Ellen' May Be the Talker to Beat

Article excerpt

WARNER BROS.' "The Ellen DeGeneres Show," which has won Daytime Emmy's entertainment talkshow prize three times since 2008, is again the yakker to beat, especially with host Ellen DeGeneres coming off a highly viewed gig hosting the Oscars.

"(Emmy voting) should be done on the merits of (DeGeneres') talkshow, not on the basis of hosting the Oscars because it's a different category," says Brad Adgate, research director at Horizon Media. "But her numbers are up, she's been doing this for 12 years and she's had some great moments on YouTube. At this stage, she's probably the odds-on favorite. There's no next Oprah, but I think she's probably the closest."

DeGeneres' talk strip just emerged from its strongest February sweep in its 11-year history, scoring a 3.2 "most current" rat- ing in households, according to Nielsen, second only to CBS Television Distribution's "Dr. Phil." (One caveat: "Ellen" only counted two weeks of ratings during the sweep, because the show was largely preempted during the two weeks of NBC's Winter Olympics coverage.)

DeGeneres last took home the Daytime Emmy trophy for talkshow host in 2008, after winning four times since her show premiered in 2003. She's since stopped submitting for host consideration.

Since 2008, talk has been divided into two categories - entertainment and informative - so all the talkers don't end up competing against each other. …

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