Magazine article Variety

Producer Builds a Biz with Tyro TALENT

Magazine article Variety

Producer Builds a Biz with Tyro TALENT

Article excerpt

Black comedy "Me Myself and Murdoch" (no, not that Murdoch) - about a Palestinian man who awakes from a coma to discover he can speak only Hebrew - marks the first time the Jordanian producer Rula Nasser has worked with a budget of at least $1 million. It's also the first out-and-out laffer from her shingle, the Imaginarium Films.

Still, Nasser maintains, money is not a filmmaking imperative. "Story is the big issue," she says. "If you have something you believe in, you will find your way."

That's been Nasser's m.o. as she's shepherded pics on a shoestring in a nation in which she admits that filmmaking is "not in the DNA."

"Me Myself and Murdoch" will be directed by sophomore Jordanian helmer-scribe Yahya AI Abdallah, whose first feature, "The Last Friday," was produced by Nasser in 2011 on a $100,000 budget. Imaginarium's first film, Mohammad Al Hushki's 2010 Amman-set drama "Transit Cities," produced for $20,000, scooped the Special Jury Prize in Dubai.

Nasser got her start in the film industry in 2000 working on a BBC series shot in Jordan. In 2006, she joined Jordan's Royal Film Commission as an operations manager, and was part of a team that set up film clubs in Amman and throughout the region. …

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