Magazine article Variety

Variety Q&A: Robert De Niro and Jane Rosenthal

Magazine article Variety

Variety Q&A: Robert De Niro and Jane Rosenthal

Article excerpt

Tribeca enterprises made headlines last month when it sold 50% of its stake to the Madison Square Garden Co. Robert De Niro and Jane Rosenthal, who founded the company in 2003, spoke to Variety's Ramin Setoodeh about how the Tribeca Film Festival has evolved and its future.

Bob, when you first started the festival, did you expect for it to get this big?

Robert De Niro: We didn't know what would happen after the first festival, and happily it's been going well for all these years. I hope that it stays, and has more of a presence, culturally, as part of New York.

Jane Rosenthal: Part of having MSG with us helps ensure that. It helps to strengthen our own backbone. Other festivals get enormous stateand city-type funding. Doing a festival in the most expensive city in the world, and having to start over every year, is challenging at best.

How long had the MSG deal been In the works?

Rosenthal: We had been talking to them for about a year.

Did they come to you?

Rosenthal: We were looking for a strategic partnership, and it was a combination of working with Evolution Media Capital and LionTYee Advisers (that led to us) talking to them.

What will be the biggest difference with MSG?

Rosenthal: Tribeca will just get stronger. …

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