Magazine article Variety

A Malevolent 'Dream' from Lana del Rey: Updated Classic Builds Buzz for Disney

Magazine article Variety

A Malevolent 'Dream' from Lana del Rey: Updated Classic Builds Buzz for Disney

Article excerpt

A 90-second trailer for "Maleficent" - Disney's film starring Angelina Jolie as Sleeping Beauty's beguiling nemesis - aired during the Grammys on Jan. 26, set to Lana Del Rey's subversive cover of the classic "Once Upon a Dream." The trailer has since garnered more than 13 million YouThbe views, and, in a promotional tie-in, the song became the fastest downloaded track in Google Play history.

The trailer was conceived by Disney's senior marketing VP Jackson George, who showed music president Mitchell Leib two versions: one traditional and very "Disney," says Leib, the other a "moody piece with the song from 'Sleeping Beauty' turned into a twisted children's nursery rhyme - like a horror film."

Leib loved the latter spot, and envisioned Del Rey performing a polished version of the song. …

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