Magazine article Drug Topics

Quaker City to Undergo a Blitz from Walgreens

Magazine article Drug Topics

Quaker City to Undergo a Blitz from Walgreens

Article excerpt

Walgreen Co. has set its sights on cracking the Philadelphia market. The nation's largest drug chain, with 1993 sales of $8.3 billion, has revealed plans to open more than a dozen stores there in the fall of 1995.

Blitzing a market with multiple openings has become a trademark for the Deerfield, Ill.-based chain. Walgreens has entered other markets, such as Indianapolis and Cleveland, with several stores rather than just one or two as a test. This is Walgreens' fourth new major market entry since October 1992, and the chain could eventually operate more than 100 stores in the Philadelphia market. The chain also plans to open two stores in the Allentown-Bethlehem area in 1995.

"Philadelphia is a drugstore-oriented city, something that appealed to us when we analyzed potential new markets," said Charles R. Walgreen III, chairman. "The city has high-density, urban neighborhoods--the type of area where our stores traditionally perform well. We also have a distribution center in Bethlehem, making Philadelphia easy to service."

Philadelphia is the nation's fourth-largest drugstore market in the United States, with sales in excess of $1.75 billion. The market leader is Rite Aid Corp. …

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