Magazine article Screen International

MAD, Front Row Sign Output Deal

Magazine article Screen International

MAD, Front Row Sign Output Deal

Article excerpt

EXCLUSIVE: First title to be released under the deal is The Double.

Cairo-based distribution and marketing outfit MAD Solutions has signed an output deal with Front Row Filmed Entertainment to handle the regional distributor's films in Egypt.

The first title to be released under the deal is Richard Ayoade's The Double, which is scheduled for release by the end of May. Other upcoming titles include The Wind Rises, Dom Hemingway, Blood Ties and Welcome To The Jungle.

Egypt has seen box office decline due to political turmoil and limits foreign releases to 10 screens. But MAD co-founder Alaa Karkouti said the market still has potential if films are handled in the right way.

"It's a case of not just throwing films in cinemas any more but about carefully positioning each title," said Karkouti.

MAD has also acquired theatrical rights for the Arab world to Hany Abu Assad's award-winning drama Omar from Arab Radio and Television (ART). …

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