Magazine article Screen International

Relativity-B4U Details Emerge

Magazine article Screen International

Relativity-B4U Details Emerge

Article excerpt

Relativity founder Ryan Kavanaugh and Bollywood network B4U chief Ishan Saksena are exploring an unorthodox film production model through their freshly minted content and distribution alliance.

Under the terms of the partnership, announced in Cannes at the weekend, the parties have set up a $100m war chest to create content for the US and India and access each other's distribution channels to exploit properties across both markets.

There are also plans to launch a pay-TV channel in India and then there is RelaTV, an over-the-top (OTT) platform targeted at the Indian market that will carry original material and existing Relativity titles that will not conflict with Kavanaugh's non-exclusive supply deal with Netflix.

In one of the more intriguing planks of the US-Indian arrangement, the partners will collaborate on simultaneous US and Indian-language feature production. …

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