Magazine article Variety

West L.A. Film Buffs Get New Plush Toy

Magazine article Variety

West L.A. Film Buffs Get New Plush Toy

Article excerpt

Once the city's movie mecca, Los Angeles' Westwood Village looks to get some of its mojo back with the May 2 opening of the iPic eat-in luxury plex on Wilshire Blvd. But the Westside movie renaissance extends beyond just Bruin territory, with new and revamped multiplexes cropping up all the way to the beach.

The iPic Westwood location, completely rebuilt at the former AMC/Avco site, is the 10th location for the Boca Raton, Fla.-based theater chain, and the first super-premium theater in West L.A. With 424 seats in six auditoriums, it features two bars, full food menus in the theaters and Tanzy, an Italian restaurant open to non-moviegoers.

"We're set up to become the new gold standard of moviegoing," says Jim Lee, VP of marketing for iPic Entertainment. Lee says he regards West L.A. - also home to an upscale Landmark theater - as the ideal spot for an L. …

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