Magazine article Variety

The Urge to Binge

Magazine article Variety

The Urge to Binge

Article excerpt

Programming targeted to binge viewings could mean new revenue opportunities for content providers. According to a recent survey, 40% of respondents said they'd pay more to access a full TV season all at once rather than wait for weekly episodes. Also from the study, of 800 U.S. TV viewers conducted in March by Miner & Co. Studio: Frequent binge viewers - those who watch three or more episodes back-to-back at least three times a week - are four times more likely than infrequent bingers (once a month or less) to say they'd upgrade their pay TV subscription in the future. According to a TiVo survey of 23,180 respondents last year, more than 70% of all viewers say they binge. Tivo also found that the majority of bingers are aged 25 to 34, and that most bingers reported doing so one to three times in the past month. SUSANNE AULT

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