Magazine article ASEE Prism

The Waiting Game

Magazine article ASEE Prism

The Waiting Game

Article excerpt

Long cafeteria lines usually inspire college students to order out. But where their classmates saw a chance to call Domino's, four Cornell students saw a business opportunity. "Why wait in line when you can order online?" asks Wehfood Inc. founders and roommates Peter Krebs, Ari Parnes, Lou Licari, and Tim Campbell. Fed up with spending too much valuable studying time waiting to in line to eat, they decided to start a Web-based food-ordering service that lets students order their meals online. Webfood customers select what they'd like to eat from the campus dining hall and specify when they want to pick their meals up. So when the designated time arrives, they don't have to wait in line and they don't have to wait for their food to be made. They simply go to the register and pay, bypasssing cafeteria traffic.

The Webfood founders say their system doesn't just help students get fresh food fast; it also gives Cornell's food-service workers a chance to do some advance planning for the day. …

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