Magazine article Information Today

Findaway World: All-in-One Audiobooks

Magazine article Information Today

Findaway World: All-in-One Audiobooks

Article excerpt

Libraries and schools have a unique way to facilitate reading, with Findaway World's Playaway all-in-one audiobooks. Playaway is an audioplayer with a book preloaded onto it that operates using a single AA battery.

"We predominately try to release items that are releasing at the same time as the print book," says Jen Leombruno, director of marketing for the Playaway brand, who notes that audiobooks are among the fastest growing segments of the publishing industry. Some libraries have standing orders with Findaway World to ship the newer and more popular books as they're released on audiobook and preloaded onto Playaways, she says, while other libraries choose the titles they want themselves. About 35,000 schools and libraries in the U.S. have Playaway, according to Leombruno. Libraries can purchase titles that appeal to children or adults, she says, with the most popular titles coming from the mystery, suspense, thriller, and romance genres.

Both public school students and young learners in libraries can take advantage of Playaway Bookpacks, which package one or a few children's books with the standard audioplayer. Leombruno gives the example of a preloaded audioplayer packaged with physical copies of books from the Clifford the Big Red Dog series. …

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