Magazine article Screen International

Live Screenings 'Do Not Harm Theatres'

Magazine article Screen International

Live Screenings 'Do Not Harm Theatres'

Article excerpt

The National Theatre's live cinema screening programme, NT Live, has no negative impact on England theatres, according to new research.

Innovation foundation Nesta, in partnership with the Audience Agency's Audience Finder programme, found that theatre attendance was not affected by cinema broadcasts of National Theatre shows. In fact, London theatres saw an increase of 6.4% in attendance in areas near NT Live screenings.

"Cinema-goers at NT Live productions are a captive audience for theatres," said Hasan Bakhshi, director of creative economy at Nesta.

David Sabel, director of broadcast and digital at the National Theatre, said NT Live, along with the expansion of the theatre's live touring, are beneficial and have enabled hundreds of thousands of people to experience the theatre's work. …

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