Magazine article Variety

Netflix Ups Its Bet on Original Branded Docs

Magazine article Variety

Netflix Ups Its Bet on Original Branded Docs

Article excerpt

Netflix wants to extend its awardwinning streak to documentaries.

"The original programming space was a big shift for us," says Lisa Nishimura, Netflix's VP of original documentary and comedy.

The success of "House of Cards" gave the service confidence to branch into new categories.

"From day one, we've supported nonfiction and documentaries, and we've been able to see unilaterally how great storytelling resonates," Nishimura says.

Netflix has always carried docs, but now, with the acquisition and release of "The Square," "Mitt" and "The Short Game," Netflix has shown its deep commitment to the nonfiction genre.

"Filmmaker friendly" is a mantra oft repeated by execs in the company - an attitude that carries more resonance for documentarians, who are often stymied when it comes to distribution.

Although Netflix's selective acquisition process is "highly curatorial," Nishimura says, titles are launched globally. …

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