Magazine article Variety

Allie X

Magazine article Variety

Allie X

Article excerpt

TORONTO ROOTS

Born Alexandra Hughes, the singer toiled away in numerous Toronto bands before moving to Los Angeles for a songwriter gig last summer. While writing tracks with fellow Canadians Cirkut and Billboard, partners of Dr. Luke, who have crafted tracks for Kesha, Britney Spears and the Weeknd, she developed the Allie X identity, which she said thrives on her anxiety and "a dark black hole of ambition."

BIG BREAK

Since unleashing her debut single "Catch" online in February, the Canadian singer has catapulted from relative obscurity and grabbed the attention of radio programmers in Canada, thanks to a tweet from Katy Perry, who professed her love for the synth-pop song to her more than 50 million Twitter followers.

BUILDING A MYSTERY

Bloggers were the first to embrace the cryptic metaphors layered throughout "Catch," and the singer continues to linger in the shadows of social media, posting only cryptic images on Instagram and Tumblr. …

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