Magazine article Screen International

Festival Execs Reveal Top Tips

Magazine article Screen International

Festival Execs Reveal Top Tips

Article excerpt

Leading figures from film festivals in Cannes, London, Edinburgh and Hong Kong revealed their top tips for standing out from the rest when gaining selection to festivals.

The panel discussion at the Bogota Audiovisual Market (BAM) in Colombia included Charles Tesson, artistic director of Critics' Week at the Cannes Film Festival; Maria Delgado, programmer and advisor on Spanish and Spanish-American cinema for the BFI London Film Festival; Chris Fujiwara, artistic director of the Edinburgh International Film Festival; and Raymond Phathanavirangoon, programme consultant for the Hong Kong International Film Festival.

Here are the tips shared by the panel...

Charles Tesson, Cannes Critics' Week

Do not show a rough cut of your film because the first impression is the strongest.

Do not show us the film too late. The idea that we will forget previous films and only remember the ones we received last is wrong.

If you're at Cannes, it's useful to get a press agent for France. At Cannes, the film lives in the press for 24 hours. On the day of the screening, there are a lot of interviews, radio and TV and after that they move on to other films so make sure to organise everything for those 24 hours.

Maria Delgado, London Film Festival

Make the most of the opportunities made available to you, such as our industry breakfasts and afternoon teas that bring filmmakers, critics and sales agents together.

Be realistic in your expectations. An invitation to the London Film Festival doesn't necessarily lead to distribution in the UK.

Talk to the audiences after the screenings and make the most of getting feedback from non-industry professionals. …

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