Magazine article Techniques

Marketing in a Block

Magazine article Techniques

Marketing in a Block

Article excerpt

During the 1996-97 school year 70 percent of secondary schools in North Carolina were running on a block schedule. Based on this resounding majority we decided to ask marketing teachers and their principals about their attitudes toward block scheduling and its possible impact on the marketing program.

As we expected we received a mix of answers. The marketing teachers and principals agreed on some issues and disagreed on others. Overall, marketing teachers and principals feel that block scheduling has been successful in their schools. However, marketing teachers reported more problems than the principals did. Some of the suggestions marketing teachers made include:

Marketing teachers must assume active roles in their schools. As principals incorporate school-based management models, the decisionmaking process on such issues as curriculum, scheduling and program restructuring should include teachers. Flexibility is essential if marketing teachers and principals are to successfully adapt to change. Longer blocks enable students to engage in more and varied learning activities. …

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