Magazine article Dance Teacher

A Byte-Sized Message

Magazine article Dance Teacher

A Byte-Sized Message

Article excerpt

How to build your studios social media presence

When Holley Themer decided to change the name of her Lewisville, Texas, studio from North Texas Dance Academy to Paragon Dance Centre last summer, she knew it would mean starting from scratch with the social media presence she had been building. "It was a nightmare," she says. But less than a year later, the studio, which offers ballet, tap, jazz, pom and hip hop, has over 1,200 likes on its new Facebook page, easily surpassing the old page's number.

Today, social media is one of the best ways to build a larger customer base. But to really take advantage of it, you need a creative approach to posting that invites participation and keeps your audience engaged. Here are some tips to keep in mind.

DO CROSS-MARKET

Social media works most effectively when you spread your presence across multiple platforms. "I tell studio owners not to put all their eggs in one basket," says Jill Tirone, owner of DanceFit Marketing. And while posting the same message on different social networks might feel like overkill, Alison Krejny, of To The Pointe Marketing, finds that overlap helps: "Especially if you have an important message, say a recital coming up, you want to make sure you're hitting up all the different profiles," she says. Each platform's unique features can be used to get the same message across in different ways. On Facebook, you have more room to post content, while Twitter works best for shorter blurbs with links. Instagram and Pinterest let you present the same information in a purely visual way.

At Paragon, Themer starts with a post on Facebook, where she has the most followers. "I'll say 'We won first overall again this weekend at competition. For our full list of awards go see our Instagram' and direct them to the Instagram account to see all of the award pictures," she says. …

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