Magazine article Screen International

Netflix Surges to 3m UK Subs

Magazine article Screen International

Netflix Surges to 3m UK Subs

Article excerpt

Netflix has hit the 3 million subscriber mark, according to a BARB survey.

Online film and TV service Netflix has hit the 3 million subscriber mark in the UK, according to new research carried out by Enders Analysis, based on BARB figures.

The new data reveals increasing demand for the service, which has doubled its number of UK subs in the last 12 months and is outpacing rival Amazon LoveFilm in the market.

Netflix is traditionally cagey about revealing subscriber numbers or audience data but the new report, which surveyed 13,500 households, estimates Netflix's UK subscriber base to have passed 2.8 million in the first quarter of this year.

The report also reveals Netflix to be outstripping Amazon's rival SVOD service, Prime Instant Video, which it estimates has 1. …

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