Magazine article Variety

'If We Sound like America, We've Done Our Job'

Magazine article Variety

'If We Sound like America, We've Done Our Job'

Article excerpt

JARL MOHN, NPR's new president-CEO as of July 1, talked with Variety about the 44-year-old institution's expansion in both content and delivery. TIM GRAY

Will news remain NPR's foundation?

So much commercial news and journalism hits become ideological or exploitative. It creates a great opportunity for us as a fact-based organization. So, yes, we are doubling down.

What's your first priority?

1 want to shore up the business part. That primarily means bringing in revenue, whether corporate underwriting or development fundraising, because I want to make sure the team has tools, resources and the money it needs to continue doing great work.

How are you expanding platforms?

We must be on every platform our listeners use. …

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