Magazine article Screen International

Euro-China Initiative to Launch

Magazine article Screen International

Euro-China Initiative to Launch

Article excerpt

European and Chinese producers joining forces to better position films in each other's markets.

A group of European and Chinese producers have joined forces to create a new organisation titled Bridging Visions in a bid to tap into the $3.6bn Chinese film market and forge new alliances.

The European office is based in Berlin and the director will be Sophie Bourdon, former CEO of ACE.

The programme Bridging the Dragon will be launched in 2015 and aims to guide and help professionals throughout the year, both on the content and business front.

It aims to develop a network of film professionals from both Europe and China to generate collaborations within the film industry and market.

Bridging the Dragon will organise events at international film festivals for its members, combining lectures and networking. …

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