Magazine article Screen International

Yekra Launches DIY Theatre

Magazine article Screen International

Yekra Launches DIY Theatre

Article excerpt

The digital distribution platform has announced its self-service, customisable digital theatre.

The Yekra Theater platform allows any site, social media profile or digital property to host a VOD theatre experience with the publisher's choice of hundreds of titles.

Via a short embed code, Yekra's technology allows users to create and host a customised theatre in any genre or style. Theatre hosts will typically receive between a 10-25% share of each sale.

Films available at launch include the Dark Knight trilogy, Blade Runner: The Final Cut, Goodfellas, The Great Gatsby, Man Of Steel, The Lord Of The Rings trilogy.

Yekra has formed a partnership with The Dove Foundation offering a collection of family-friendly titles including Happy Feet and Where The Wild Things Are through the new Dove Theater.

The Dove Theater is being offered as one of Yekra's new collection of theatres, which cover a wide range of themes including conscious, classics, inspirational, environment, health & wellness, horror, sports, socio-political, and summer hits. …

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