Magazine article Variety

Pasquale Rotella Looks beyond Daisy

Magazine article Variety

Pasquale Rotella Looks beyond Daisy

Article excerpt

Though hardly the first to stage a hugescale fest on these shores, Insomniac Events' Pasquale Rotella, and his Electric Daisy Carnival, did much to herald dance music's explosion. Of late, Insomniac has expanded into recorded music via Interscope, and bowed docu "Under the Electric Sky" at Sundance.

On partnering with Live Nation last yean We are still completely autonomous to Live Nation proper, but we do have access to their resources, and I'm kind of still learning what they are. As a fan, unless you're overseas, you're not going to see too much of a change. But it gives us security, and definitely takes the level of stress down a little bit when you're an independent promoter. I am a guy who takes calculated risks, and when you're solely a mom-and-pop operation, it's a completely different ballgame.

On launching Insomniac Records: We'd been doing something called the Discovery Project, which came out of the frustration that the same few guys seemed to be playing over and over again, not only at our festivals, but other festivals too. …

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