Magazine article Screen International

Event Cinema Conference Unveils 2014 Line-Up

Magazine article Screen International

Event Cinema Conference Unveils 2014 Line-Up

Article excerpt

The second annual conference will feature panels on marketing, production and improving the business model of event cinema.

The Event Cinema Association (ECA) has unveiled the line-up for its second annual conference (Oct 16), set to be held at the recently restored Genesis cinema in London.

The day will feature two panel discussions concerning marketing event cinema and a focus on new business models and technology. The conference will also feature a new format with six breakout sessions taking place throughout the day.

Last year's sold-out event was attended by 180 delegates from 19 countries.

Melissa Cogavin, managing director of the ECA, said: "We listened to feedback and felt that given the diverse nature of the audience, comprised of all manner of business backgrounds, it's impossible to make every topic on the stage relevant to everyone. The creation of breakout sessions means the delegates can choose subjects that interest them and meet with like-minded people."

Speakers from the UK, US, Canada, France, Poland and Germany are among those due to take the stage during the course of the day. …

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