Magazine article Screen International

Oren Aviv Joins STX Entertainment

Magazine article Screen International

Oren Aviv Joins STX Entertainment

Article excerpt

The former Disney production and marketing chief and Fox CMO has joined Robert Simonds' new film and television studio as president and chief content officer of the motion picture group.

Aviv will be responsible for overseeing all aspects of feature development, production and marketing and reports directly to Simonds.

The fully capitalised company aims to produce and distribute 10 features a year in all genres, budgeted in the $20m-$60m range.

STX is backed by equity investment platform TPG Growth, Chinese private equity firm Hony Capital, business interests of OddLot owner Gigi Pritzker represented by DNS Capital and business interests of Beau Wrigley.

"Oren is one of the most accomplished and successful executives working in our industry today," said Simonds. "His track record of achievement while running production and marketing at Disney and as CMO at Fox is extraordinary. …

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