Magazine article Screen International

Chasing Berlusconi First to Get Web Debut in Norway

Magazine article Screen International

Chasing Berlusconi First to Get Web Debut in Norway

Article excerpt

Ole Endresen's comedy will be available online a week before its theatrical release.

Ole Endresen's horseracing comedy Chasing Berlusconi (Jakten på Berlusconi) is to become the first film in Norway to be made available to audiences before its theatrical release.

The film will be available for 48 hours on Norwegian TV2's VOD-service, Sumo, from Friday (Sept 5) ahead of its theatrical release on Sept 12.

While Premium VOD release (simultaneous with theatrical) is not unusual in international markets, it is the first time in Norway that a distributor has included TV screenings in the marketing campaign for an upcoming film.

"We have had good experiences organising previews of new films in the cinemas, and wanted to try the concept through other channels," said managing director Vibeke Skistad, of Euforia Distribution.

"TV2's exposure of Chasing Berlusconi is worth a lot to us - we are going to reach out far better than we usually do - and it will hopefully be relected in the cinema admissions. …

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