Magazine article Screen International

Front Row Named iTunes Middle East Aggregator

Magazine article Screen International

Front Row Named iTunes Middle East Aggregator

Article excerpt

Deal covers United Arab Emirates, Saudi Arabia, Egypt, Lebanon, Jordan, Bahrain, Qatar and Oman.

Middle East film distributor Front Row Filmed Entertainment has struck a deal with iTunes to act as an aggregator for any independent, Arabic and Bollywood distribution companies who would like to make their titles available across the Middle East and the rest of the world.

Front Row has already launched several of its own titles on iTunes in the United Arab Emirates, Saudi Arabia, Egypt, Lebanon, Jordan, Bahrain, Qatar and Oman. The films are being offered in a ranges of languages and subtitles.

Those titles include A Long Way Down, Rush, Diana, and Where Do We Go Now?.

Front Row is already known for working in the 'premium VOD window' in the Middle East with titles such as The Resident, Let Me In and Ides of March.

The company said it will "aggressively pursue the premium VOD window making titles available in eight territories across the Middle East including day-and-date theatrical releases in Saudi Arabia, a territory that, by law, is denied movie theatres. …

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