Magazine article Sunset

A Letter from Sunset

Magazine article Sunset

A Letter from Sunset

Article excerpt

Though our big Centennial issue in May marked the birthday month for Sunset, we continue our year long celebration with special features in the magazine and new ventures to serve our readers. What is so gratifying is the response we've gotten to Sunset's broadening role as the West's preeminent lifestyle magazine. Not only is circulation of the magazine itself at its peak, but the ways our readers can take advantage of Sunset's great content have multiplied.

For example, several months ago, the Northern California NBC television affiliate, KRON, agreed to run Sunset reports featuring our talented staff of expens demonstrating garden, cooking, and home projects. Now these reports are being picked up by NBC affiliates in many Western cities. Look for our editors and writers presenting wellresearched ideas several times a week in your living room.

Another way we've extended our usefulness to readers is through our Web site (www.sunsetmagazine.com), which supplements what's in each issue of the magazine. For example, this month we've posted information on how to cure olives to go with our "Olive Harvest Party" story (page 124). We know you're reaching us because our "webmaster," managing editor Carol Hoffman, reports that the site gets 30,000 visitors a month. And printed out, our e-mail for any given month runs to a stack more than 4 inches thick.

Our seasonal newsstand publications are another way we offer you more ideas and inspiration. Our fall-planting Garden Guide is available right now on magazine racks (and at select nurseries). The spring Garden Guide comes out in March, and our annual Quick, Light & Healthy recipe edition hits the stands in July. These publications regularly win industry awards for excellence.

Because of our expertise in Western gardening, water agencies worked with us to produce a 16-page booklet, "Water-Wise Gardening for California." Just off the press, this booklet is a beautiful and practical guide with specific plant lists and garden plot plans. Although produced for California, the guide is very useful for any area that has restricted water use. (You may order your own copy by sending a check for $3.50, made out to Sunset, to "Water-Wise Gardening," 80 Willow Rd., Menlo Park, CA 94025.)

One of our most ambitious Centennial projects has been the restoration of the Sunset Demonstration Gardens on 11/2 acres at the Arboretum of Los Angeles County in Arcadia. …

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