Magazine article Screen International

Swedish Producers Head to New York

Magazine article Screen International

Swedish Producers Head to New York

Article excerpt

A group of producers and entertainment executives is heading to New York for a series of talks and one-on-one networking sessions over October 6-8.

Film i Väst, the Swedish regional film fund, sponsors the trip, which is organised by London and LA-based consultants MediaXchange.

Mediaxchange CEO Katrina Wood (pictured), said the aim of the delegation - which she described as "very much the cream of the crop in Sweden" - was to foster close ties and build towards a reciprocal trip in February 2015 during the Gothenburg Film Festival.

"The goal is to build a bridge between the industry there and the Swedes in a more substantial way then has been done in the past, which was very much on a project-by-project basis," said Wood.

"Delegates will be there for three days during the New York Film Festival to understand the issues of working in the US market and to meet some of the experts there. …

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