Magazine article Screen International

Universal Exec to Give Event Cinema Keynote

Magazine article Screen International

Universal Exec to Give Event Cinema Keynote

Article excerpt

Universal's screenings of Billy Elliot the Musical - Live became event cinema's first number one at the UK box office last month.

Niels Swinkels, MD of UK & Ireland at Universal Pictures is to give the keynote speach at the ECA Conference on Oct 16, set to be held at the recently restored Genesis cinema in London.

It follows Universal's live stream of Billy Elliot the Musical - Live from London's Victoria Palace Theatre on Sept 28, which made $3.1m (£1.904m) at the UK box office, setting a new record for event cinema releases.

Based on figures from Rentrak, in terms of theatrical releases, Billy Elliot surpassed the previous best opening set by NT Live: War Horse at $2.5m (£1.6m). War Horse is also currently the highest grossing theatre release at $4.6m (£2.7m).

Billy Elliot also debuted ahead of Doctor Who: The Day of the Doctor which landed with $2.9m (£1.82m) last year. Due to Billy Elliot's huge success, encore screenings took place in 350 cinemas across the UK last week.

Swinkels said: "We enjoyed record-breaking success with Billy Elliot the Musical - Live in cinemas recently and the timing seems perfect to address the industry about our views on this very interesting new part of the movie industry."

The day will also feature two panel discussions concerning marketing event cinema and a focus on new business models and technology. …

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