Magazine article Variety

Women in Film: Schulman Advocates Level Playing Field for Talented Women

Magazine article Variety

Women in Film: Schulman Advocates Level Playing Field for Talented Women

Article excerpt

Preparing to speak at the Women in Film's annual fundraiser and awards gala 2% years ago, WIF president Cathy Schulman realized she was tired of having to beat the same drum yet again.

"If I stood up one more time and quoted flat-lined statistics about growth for women ... not only was I going to be grossly disappointed in myself and the organization, but I also was going to be depressed and embarrassed," Schulman says. "The question became, how are we really going to start effectuate change and how can Women in Film be the leader?"

The result was the Women's Filmmakers Initiative, which in collaboration with the Sundance Institute has developed annual research reports (2012 and 2013) to provide a clear picture of the gender disparity in film and television content creators. A key takeaway from the study was that women face a barrier to funding from both studios and financiers in general, making it hard to get anything made.

Women in Film approaches the parity problem with both advocacy and education. …

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