Magazine article Variety

Cable Nets Undergo Extreme Makeovers

Magazine article Variety

Cable Nets Undergo Extreme Makeovers

Article excerpt

WE TV

OUT WITH THE OLD: Launched as "Women's Entertainment" in 2001, WE tv aired series that centered around weddings, celebrity lives and other female-focused concepts ("Braxton Family Values," "Bridezillas").

THE NEW SPIN: The network formally dropped the "Women's Entertainment" tag in favor of "PoWEr" and "Welcome Back" in order to embrace a broader audience. "(Women's Entertainment) not only feels outdated, but also alienates 150 million potential viewers," explains Marc Juris, WE tv's president and general manager. The net is embracing edgier programming with its first scripted series, "The Divide," and has set thriller drama "South of Hell" and dating reality show "Sex Box" for 2015.

TUNE IN OR TUNE OUT? The July premiere of "The Divide" delivered 365,000 viewers amid an overall highperforming summer for the net, up 39% in viewership over the previous year.

TRUTV

OUT WITH THE OLD: Debuting as CourtTV, truTV first relaunched in 2008 with a focus on reality-based programming. The network has slowly evolved from investigative series to competition and prank programs aimed at a young aud (think "Killer Karaoke").

THE NEW SPIN: Seeking a change from derivative programming like "Hardcore Pawn," truTV is launching a slate of series to appeal to a fun-seeking audience, starting with sketch comedy show "Fake Off" (Oct. …

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