Magazine article New Internationalist

Downright Global! [Corporate Anthems]

Magazine article New Internationalist

Downright Global! [Corporate Anthems]

Article excerpt

[Graph Not Transcribed]

'Downright global!'

Though crisis after crisis rocks the world of accountancy, a series of rousing corporate anthems written in better times by the Big Five firms may yet rally the troops.

Singing along to global accountant KPMG's aspirational and toe-curlingly awful corporate anthem 'A Vision of Global Strategy', one can almost forget that it was they who audited the beleaguered Xerox - who misreported billions in profit to join World.com's spectacular crash and burn in June. All together now: 'KPMG, we're strong as can be / A team of power and energy / We go for the gold / Together we hold / onto our vision of global strategeee.' Seriously has been rocking to an unofficial jungle remix version posted onto the internet by some well-wisher. 'We create, we innovate / We pass the ones that are la-a-ate. / A global team, this is our dream of success that we create. / We'll be number one, with effort and fun / Together each of us will run for gold / that shines like the sun in our eyes'. Beautiful.

Given the current climate, PriceWaterhouseCoopers consultants will feel relief at being hived off from the accountancy wing of the firm, even though it means they will now be languishing under the much derided new brand name, 'Monday'. …

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