Magazine article Variety

Meet Brazil's BOOM BROTHERS

Magazine article Variety

Meet Brazil's BOOM BROTHERS

Article excerpt

Brazil's entertainment industry is the envy of Latin America: It boasts eight years of box office growth, local movies that grabbed an 18.6% market share last year and strong government financial support. So it makes sense that Sao Paulo-based brothers Fabiano and Caio Gullane, who have built one of the best reputations in the Brazilian film industry, are poised to take their production house, Gullane Filmes, to greater heights.

The brothers started their business out of a van, nearly 20 years ago. Now, they frequently produce local pics with Hollywood studios, and in turn, U.S. majors often pick up their movies for distribution. The Gullanes also have increased their output of projects for TV, and they've launched a distribution arm.

Gullane Filmes is moving forward with a 14-title movie-development/production slate, unthinkable in Brazil just a few years back. But thanks to a R$1.2 billion ($480 million) package of public-sector incentives for film and TV production and distribution, unveiled in July by Brazil president Dilma Rousseff, companies like Gullane's can expand. Only France boasts stronger state support.

Highlights of the Gullane slate include comedy "Till Luck Do Us Part 3"; new movies by Lais Bodansky, Luiz Bolognesi and Fernando Coimbra, all of whom have had success with the brothers in the past; the Fox co-produced and distributed "Heliopolis," a favela-set tale about students in a music class; and the animated "Noah's Ark," co-produced with Walter Salles' VideoFilmes. "Ark" uses songs of the late Vinicius de Moraes, who co-wrote "The Girl From Ipanema."

The brothers' working relationship marks a classic division of labor. "Caio focuses on talent relationships and the films' physical production, and I head up film financing, co-production, distribution, strategy, festivals and international sales," Fabiano Gullane says.

Their plan is three-pronged, he adds: They develop local commercial movies, arthouse pics, and that elusive Holy Grail of Latin American movie production - crossover projects they hope will click in Brazil and abroad.

Gullane teamed with Disney's Buena Vista Inti, on its latest film, Tomas Portella's romantic comedy "Love Stories," which stars husband-and-wife team Gregorio Duvivier and Clarice Falcao of the Porta dos Fundos comedy troupe, whose weekly YouTXibe Web shorts command more than 10 million hits. …

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