Magazine article Information Today

Executive Profile

Magazine article Information Today

Executive Profile

Article excerpt

* As the information industry continues to grow, according to SAL PROVENZA, the new CMO at Lucidea, many of the key players have merged and consolidated over the last few years. "Lucidea is a good example of that," he says, "with its recent acquisition of seven information technology companies."

Provenza joined Lucidea with 20 years of extensive marketing, sales, and business development management experience from companies such as EOS, Microsoft, NCR, Galileo International, and CAIS Software Solutions. In his new role, Provenza and his team are responsible for all marketing functions within the organization, including marketing programs, sales lead generation, communications, conferences and other events, branding, collateral and website content, and content marketing and promotions. "In addition, I also actively participate in senior management committees," Provenza says, "including our future product roadmap and strategic planning."

According to Provenza, with several new solutions and services in the Lucidea family, he and his team will work to build company name equity while continuing to promote product brands, including SydneyPLUS, Inmagic, CuadraSTAR, ARGUS. …

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