Magazine article National Defense

NDIA's Homepage Offers Opportunity for Agile Communications

Magazine article National Defense

NDIA's Homepage Offers Opportunity for Agile Communications

Article excerpt

Associations survive by maintaining constant contact with their members, and as an association grows, this task becomes increasingly difficult.

The logistics of communicating with tens-of-thousands of members becomes arduous and costly. With the explosion in usage of the Internet during the past three years, associations have been presented with an efficient and dynamic communications tool.

While the Internet does not replace current communications methods, it allows for a wide array of supplemental information to be placed at a member's fingertips. Because the Internet is interactive, users are not limited to reading materials that are presented to them.

Not only can Internet users decide what to see and where to go, they can participate in the development of a particular web site. One organization that capitalizes on these capabilities is the National Defense Industrial Association (

The numerous awards that NDIA's homepage has received is a reflection of the strides that the association is taking to enhance communication with and between its members. In the past, the methods of communications for association members were through direct mail, National Defense Magazine, and interaction at meetings and conferences. Today, the Internet has revolutionized NDIA's activities to include the World Wide Web as a major communications tool.

Most members are aware of the wealth of information available on NDIA's web site. Users can access detailed events brochures, register for conferences on-line, search a member directory, view summaries of the hottest topics on Capitol Hill and link to more than 1,000 sites containing critical procurement related information.

These resources, while useful, are static and do not allow members to respond or offer further resources. Because of this limitation, NDIA has established a program to increase member participation in the development of their homepage.

NDIA's Interactive Forums section offers members two new ways to communicate with the headquarters and colleagues-discussion groups, where members may post information on a bulletin board, and NDIA's Virtual Conference Center, where members may take part in an online meeting or chat online with a colleague.

NDIA has established several discussion groups on its homepage. Each of the committees and divisions has a discussion group, as do NOIA's affiliate organizations: the Association For Enterprise Integration (AFEI), the National Training Systems Association (NTSA) and Women In Defense (WID). …

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